You're eating noodles with a couple friends and one is complaining about twitter. They're talking about the terrible anonymous assholes who pile onto their replies, or the depressive cycle of their feed, or how they posted “rich white men are scum” and got their account suspended.
“You should try out scuttlebutt!” you say, “it's such a different and cool experience.”"
“Is it an app?”
“Not yet.”
“Is it a website?”
“It's actually not on the web at all. It's more a new method for people to share with one another, that's decentralized and...” You can see their eyes glazing over.
“I don't think I do that techie stuff,” They laugh,“What do you do, like post messages with bitcoin?”
Your other friend chimes in, “Maybe you're just using twitter wrong?”