Motern Media is a beautiful human creation
Sometime last year, Angelica and I fell hard for Motern Media: a universe of movies, music, and books created by New England genius Matt Farley and his stable of family/friend/collaborators. They are some of the most inspiring pieces of art I’ve seen, while also being these extremely approachable, shaggy, lo-fi efforts. Angelica is putting on a Film Fest of his films next month. It is an inspiration to be a criminally obscure artist making movies with just family and friends for a few thousand dollars, and to commit to it so much that people on the other side of the world want to, and can, put on a 12 hour festival of your works. And the 12 hours can only cover a selection of his stuff. He’s made so many movies! It acts as a challenge to others who want to be an artist, but don’t have the money or time. You don’t need either, you just need commitment and heart (and good friends).
I was listening to the latest episode of the Motern podcast, where Matt talks to his wife Elizabeth about being creatively burnt out, musically, but doing okay...though he is justifiably worried about his mode of living being taken away by AI. He is literally the most prolific songwriter on the planet. He has written 26,000 songs. The majority of them are novelty songs, but among the thousands of novetly songs are hundreds(maybe thousands?) of legitimately beautiful, sincere songs. He created 10 albums of sincere music last year alone (I have not listened to them all, but every sincere album I have heard has been a banger). There’s a great youtube series about his work and how he “gamed” the different streaming services to be able to make a living as a middle-class artist. In short, he realized that all of his novelty songs net an average of $2/year on streams, so if he wrote 26k songs, he could make $52k a year. This isn’t really “gaming” in finding some sort of loop hole to manipulate. It is a bonkers, but straight-forward, way to make music. Release such a breadth of songs that they shoudl return something back to you. And, for the last decade or so, it seems like it has been working. He has made a living off his art, while also working full days just writing songs. I get the feeling that it is hard because he wants his funny songs to act as a gateway to his sincere works, but he isn’t getting as large of a following for his sincere stuff that he wants. He is a legitimate artist, but isn’t being treated as such. Similarly, with his films, he has a distinct voice and comic sensibility that he (and co-filmmaker Charlie Roxburgh) are intentionally crafting with intentional comic beats and inspirations. The films are then received in a sort of “so bad it’s good” way, where they are “unintentionally” funny or surprisingly moving, when every laugh was intentionally crafted and earned. His work is inexplicable, which is what makes him so unique but also misunderstood.
Anyway, those novelty songs might now be flagged as AI creations and removed from streaming platforms. So many of them are poop songs, and name poop songs...so like “Zach Poop Song” or “Brenda poop song” and so, en masse, look like an AI creation. More so, if someone wants a novelty song of someone’s name plus poop (or any other noun) they can ask AI to make one for them. There’s a real threat to both his stuff being mis-represented and removed and his mode of living made obsolete.
It makes me sad, this misunderstanding of art. It isn’t about the final product. Yes, we can have a song be an output of a computer based on prompts...but it threatens true and unique human beauty. When it is made by humans, it can’t help but be personal and unique and start to build into larger patterns. Matt’s funny goof of novelty songs inspired his own films, his own sincere work, other artists documentaries, even multiple books. That won’t happen with an AI creation, as you are skipping the artistic process that inevitably branches off into all these places. The creative process is a continually generating thing. I think that’s what makes it so fun, the surprises and discoveries that emerge in the act of trying to get your initial idea out. It makes me sad to think that someone could have a trajectory of artistic creation similar to Matt’s, that is cut short because they chose to have their desired art be generated instead of making it themselves.
Anyway, this isn’t meant to be a proper intro to Motern. I’ll probably talk of them more cos they’re a current obsession. Matt Farley is just such a striking example of the power and point of human art.